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October 13, 2010 Ballance and Hatuma Partnership a win-win for NZ farmers

Growing demand for low-input fertiliser has brought about a pioneering partnership between Hatuma Dicalcic Phosphate Ltd and Ballance Agri-Nutrients.

This month, Ballance and Hatuma begin nation-wide production of Hatuma Dicalcic Phosphate, a fertiliser made from a matured blend of lime and superphosphate, which has almost 50 years of loyal following throughout the lower North Island, and in more recent times, in Northland.

Graeme Smith, General Manager of Sales and Marketing at Ballance says he is confident the partnership will bring substantial results.

“Hatuma Dicalcic has a strong following in the lower North Island and we’re excited to be taking it nationally. We recognise there is increased demand for the product around New Zealand, and we want to be a part of that.”

“This is a good example of a national cooperative working with a local family business to offer our shareholders a better range of products and options.”

Aaron Topp, Director of Marketing and Sales at Hatuma, says the partnership reflects changing priorities across the agricultural sector.

“All over the country farmers are reviewing their fertiliser practices. On one hand they’re under pressure to cut on-farm costs, and on the other there’s a real drive to reduce environmental impact while maintaining production. It means farmers are seeking a product that can maximise better efficiencies on their farms.”

“Hatuma Dicalcic Phosphate ticks these boxes,” he says.

He says it’s particularly exciting to combine Hatuma’s seventy-eight years of expertise in the lime and fertiliser industry with Ballance’s trusted name and national reach.

“We’re delighted to be partnering with Ballance, whose longstanding commitment to Kiwi farmers and the environment complements our well-known philosophy. It makes them a perfect fit to help us deliver this product,” says Mr Topp.

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